Generating media coverage alone is clearly not enough. SHIFT Communications delivers high performance public relations counsel and innovative communications programs that drive sales, build channels, attract investments, and move markets - measurable results that directly impact its clients' business goals. Blending two decades of rich experience with the vitality of a newly minted venture, the independent agency represents both emerging and established companies in a variety of industries and markets. SHIFT's high performance PR programs include market entry and repositioning, product launches, sales and lead generation, channel building, event support, investment attraction, corporate branding, and reputation and crisis management. SHIFT has offices in Boston, Washington DC, and San Francisco.