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Dana Derakhshannia Email
Associate VP . System1 Research
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System1 Research, formerly BrainJuicer, was founded in 2000 and has pioneered the use of behavioural science to better predict innovation, packaging, advertising and shopper marketing that helps brands achieve profitable growth with zero waste. Named ‘Most Innovative Company’ by GreenBook (6 years in a row), Best Research Agency by Marketing Magazine and twice received ESOMAR's Best Methodology award. Behavioural science is at the heart of our research. It shows how people really make decisions and it’s more emotional and irrational than classic marketing theory suggests. 5-Star Marketing comes from seduction not persuasion and increases the three mental shortcuts that drive profitable growth: FAME: If a brand comes readily to mind, it’s a good choice. FEELING: If a brand feels good, it’s a good choice. FLUENCY: If a brand is recognisable, it’s a good choice. Our pioneering, award-winning System 1 research methods help clients and agencies create famous 5-Star Marketing that guarantees profitable growth.System1 Research Address
6th Floor Russell Square Housenull, null
UK