Dana Arnold Email

Director, Public Relations . Hiebing

Madison, WI

Location

d******@hiebing.com

Primary Email

LinkedIn

Current Roles

Employees:
174
Revenue:
$47.9M
About
Our disciplined marketing planning methodology helps the marketing manager develop a measurable strategic marketing plan. Quantitative and qualitative target market insights developed in the business review form the foundation. From there, one interlocking step leads to the next as the marketer develops sales, target market, marketing objectives, strategies (positioning and marketing), communication goals, integrated tactics, and paybacks, calendars and budgets. Each step of the plan uses the target market information developed in the business review to help shape the plan. And each step has a built-in evaluation.
Hiebing Address
315 Wisconsin Ave
Madison, WI
United States
Hiebing Email

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