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Dan Smith Email
CEO . Capsim
Chicago, IL
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The Capstone® was created by Management Simulations Inc. (MSI), USA, in 1986 with this in mind. Capstone® Business Simulation (www.capsim.com) drives the understanding of the holistic picture of business home. The Capstone® brings the alignment in strategic thinking within a cross functional team. That is why several Fortune 500 companies like GE, GM, Dell, Motorola, Citibank, Boeing, Caterpillar, Honeywell and many others, turn to Capstone® year after year to train up their managers in business. Over 50,000 people learn business through Capstone® business simulation annually. Unfortunately, most of the management simulations, wittingly or unwittingly, let a participant understand what a ‘simulation' is all about! Whereas a Capstone® user LEARNS business by RUNNING a business ... is the difference. It is difficult to run a business in real life just to learn business, very costly. Over 400 business schools/universities (offering business education through MBA etc. courses) worldwide have figured out that their students need something beyond in-class teaching before they go over to the market to pick up a job. Therefore, they have the Capstone® as part of the business education curriculum so that they send effective managers into the market year after year. The central theme of the Simulation is business strategy. Every industry, trade and service is a business. Underlying fundamentals of all businesses remain about the same. Hence, the Simulation is activity neutral. A unique feature of the Simulation is that there can be more than one winner theoretically, since teams can decide their own success measurement criteria for rankings against other teams in the industry. Managers have rated cross-functional integration as the top learning benefit of the Simulation. The Workshop emphasizes the interaction between the functional areas of an organization. Group process is as important as a team's strategy. The Workshop offers methods for groups to organize by function, by product, by segment, or as a board of directors. Much thought has gone into shaping the conversations within a team. For example, tactical questions are resolved through what-if analysis, while the spreadsheet graphs and charts foster discussion on the strategic implications. A participant has dual responsibility of heading a line function and managing a market segment, a different line function and market segment in each round. The Capstone® Simulation offers highly competitive business environment with five differing markets for six companies/teams for eight rounds representing an eight-year period. The remarkable importance of R&D and innovations, not just price competition, not only reflects current global business environment but also injects more interesting and challenging strategies for teams. In addition to having more realistic, competitive markets and sophisticated customer buying criteria emphasizing different factors for different markets. Managers form teams to manage simulated corporations. Each simulated corporation competes with five other corporations, for eight simulated years. Participants are directly responsible for the outcome of running a company. Utilizing a blended learning approach of concepts and execution, participants will use a combination of cases, software, online tutorials, pre-work exercises and guidebooks to make decisions for their company. Based on the business leadership acumen gained during their professional working experience, participating teams will drive their own company financials over an eight-year span of the simulated company. A participant gets to run a USD100 million company for 8 ‘virtual' years, making all the decisions relating to inventory management, cash management, marketing, R&D, equity/bond/short term financing, production, sales/promotion, TQM, HR, labor negotiations etc. They stop looking at business merely from their function (production, finance etc.) angle alone. Instead, they acquire a strategic/holistic mindset towards business. They come to understand entire business process and its nuances in a simple, and unforgettable, manner. The winning teams achieve the highest profits, sales, market share, stock price and other measures. He/She needs to define the financial strategy and has the challenge of coming up with a dovetailing business strategy that goes to achieve their financial objectives. The Seminar is a holistic simulation, integrating various functions of the business. It is highly interactive where Prof. interacts (online) with the participants at different milestones in different manners, specific to each of the Seminar, depending upon how the participants are playing it out and the business segment they belong to. Online interface between participants and professor is customized to the group profile of the participants.Capsim Address
55 E. Monroe, Suite 3210Chicago, IL
United States