We provide the web traffic that eCommerce businesses DIDN'T KNOW THEY WERE MISSING !
DIRECT NAVIGATION DEFINED:
>Direct Navigation is a method internet users employ to navigate to websites. For example, a user types a domain into the browser address bar (i.e. womensdresses.com) and Resilion's platform does an instant redirect to a relevant retailer's website. There is no need for multiple steps using a search engine.
WHY ONLINE BRANDS BENEFIT FROM THIS TRAFFIC:
> Simply put, it converts equal to or better than Google. Direct Navigation removes multiple steps (and frustrations) for consumers while conducting online searches. Users type in their purchase intent in the form of a URL and they are instantly redirected to an advertiser website that offers the products or services they are seeking.
> The Opportunity to Reach New Customers. Website visits via direct navigation represent 14% - 18% of all online searches. These searchers are not being reached through traditional paid search efforts and therefore represent an opportunity for retailers to gain incremental customers.