MachineMax is an award-winning global company based in London UK that provides an equipment management platform for off-highway heavy equipment users to maximise the profitability of every machine in their fleet… any make, any model, anywhere! 20-30 Million of Heavy Machines worldwide are unable to provide meaningful insights to industries such as Construction, Mining, Manufacturing (material handling), Agriculture, Forestry, Waste recycling, Infrastructure (e.g., ports). Leveraging Internet of Things (IoT) technology, MachineMax is a breakthrough machine analytics service that helps construction and mining companies maximise profitability by increasing machine utilisation and reducing fuel consumption and CO2 footprint.