APRICITY is a virtual fertility clinic. It aims, first, at disrupting the fertility treatment experience and then, at improving chances for women and couples who have difficulties to conceive using Artificial Intelligence. The project is developed with leading global IVF experts and will be launched in UK at first. The vision is to ultimately contribute to progress in Assisted Reproductive Treatment science - through a cooperative big data project, collecting and sharing large international fertility datasets, and incorporate this into our practice to increase women's success rates. Topics: artificial intelligence (A.I.) applied to health data, blockchain, home lab device