Pawscout is building the world’s largest pet network, empowering pet owners and lovers to cultivate stronger and safer neighborhoods for pets. Pawscout onboards pet parents to its platform by starting at ground zero: the pet tag. Every pet owner needs a tag, yet pet tags remain the same as when Thomas Jefferson allegedly invented them over two hundred years ago. Pawscout’s reinvented Smarter Pet Tag (MSRP $19.99) merges Bluetooth connectivity, a rich smartphone app, and a cloud service to builds engagement among pet-passionate people who enjoy features like community pet-finding, outdoor virtual leash, walk-tracking, thousands of pet-friendly locations and pet hazards, and a rich digital profile with critical health and behavioral information