Rosica Strategic Public Relations is a 25 year-old national public relations and marketing agency focused on consumer products with an emphasis on the beauty, medical, multicultural and food industries. The company also provides public affairs counsel to corporations, non-profit organizations and lobbying groups. Rosica developed SalesSmart PRsm, a proprietary methodology for creating consumer demand for products and services, elevating distribution, and client sales. Rosica's agency is credited with branding the Famous Amos Chocolate Chip Cookie Company solely through public relations strategies and tactics