TCM Creative is a full-service production facility that creates television commercials for national non-profit organizations. Our Neuro-Fundraising® lab tests our creative and other creative (videos, websites, digital ads, direct mail packages) created by our sister companies and our clients to further understand how potential donors respond and what is the most effective content.
The culture of TCM Creative is one of the most important things that we wish to clearly define and maintain above all else in our daily interactions with each other and our clients. It is as follows:
1) Treat everyone with respect, integrity, and compassion.
Whether it’s a co-worker, client, sister company employee, talent/service provider, or anyone else with whom you come into contact while representing TCM Creative, we ask that you treat them with respect, integrity, and compassion just as you would wish to be treated.
2) Enjoy the day and be grateful!
We should all be enjoying the work we do. If you aren’t enjoying what you are doing, there are several options available to remedy this. One possibility is that you aren’t operating in your strength. Another option for losing enjoyment in our work is that we have lost focus on gratefulness.
3) Take it personally and strive for excellence.
We want you to feel like TCM Creative is a reflection of you. When you take it personally, you are saying that your work and TCM Creative is a reflection of what you value. When you work with this mentality, you’ll take pride in your work, you’ll push for excellence, and you’ll find great enjoyment in what you do.