Marketing is more dynamic than ever, with more challenges and levers to pull. Charting the unknown. It’s just about the only thing we know that lies ahead for a CMO. It takes more than the traditional playbooks to execute at speed. It takes a purpose-built collective of world class CMOs. It takes big data paired with agile teams. It takes a relentless commitment to truth amid uncertainty.
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Black GlassManaging Partner & Chief Strategy Officer