Prima is a best-in-class, purpose-driven holistic wellness brand elevating hemp-based CBD and functionally innovative botanicals. Its core mission is to rise up against the modern day stress epidemic through education and products made with the highest standards of purity, potency and transparency. Prima is built on the essential principle that balance is a critical part of health and happiness — and that we all deserve better. Prima is a privately held Public Benefit Corporation (PBC) based in Santa Monica, CA.