For Humans That Sweat. HEX is an evolved laundry detergent solution that not only cleans your worst smelling apparel, but keeps it smelling fresh by eliminating the stink that older brands have been masking with overwhelming fragrances. Real Facts: Over 60% of today's clothes are made of synthetic materials, something other detergents aren't designed to properly clean. HEX started from scratch to develop a new detergent that redefines clean. The result? A safe, eco-friendly product that leaves clothes cleaner, and proactively protects fabrics against future odors and stains. HEX's unique formula also includes a host of additional benefits engineered to provide better wicking, quicker drying, stronger color retention, and even built-in anti-static - leaving legacy detergents obsolete. There's more to life than laundry. We couldn't find a solution. So we designed our own.