H2O+ creates skincare formulas that harness the hydrating power of pure water. The company was founded in 1989 with the goal of putting beauty back in the hands of all women by creating skin care products that encourage women to define beauty on their own terms. Continuing that legacy today, H2O+ Beauty combines the simplest, yet most powerful compound on the planet with advanced skincare technology to help women feel confident in their own skin. The H2O+ Beauty collections of water-based products are formulated with advanced ingredients, enabling them to nourish, smooth, brighten, and hydrate skin. H2O+ is headquartered in San Francisco.