MSI is a privately held company founded in 1989 by six market research professionals. Over the past 14 years, the company has grown to more than 150 senior consultants, researchers, statisticians and project managers as well as 400 part-time staff. MSI is the 21st largest research company in the U.S. according to the "Honomichl Top 50," published in the June 2003 issue of Marketing News. Revenues in 2002 were $32.7 million.