Omnyway (previously known as OmnyPay) empowers retailers, banks and brands to build a contextual digital commerce ecosystem that encourages shoppers to use their mobile phone for all aspects of their buying journey. Omnyway creates a dynamic digital channel between the retailer and the shopper across all channels of interaction - in store, online, in-app, virtual aisle and dynamic media, using any smart mobile device. The white label platform augments existing legacy back end systems and integrates into existing mobile apps in order to provide personalized experience to shoppers - one that leads to greater loyalty and increases revenue.