Vision (aka North Star)\nOur North Star will help guide all of our decision making, and clearly articulates our desire to deliver excellent customer service while serving as ambassadors for our region: \n\nWe create effortless and memorable airport experiences that showcase Calgary's legendary hospitality and our region's natural beauty.\n\nOur Strategic Planks and Focus Areas\nIn order to deliver on our ambitious North Star, we need to set strategic objectives that support our vision for the future.\n\nWe have identified four key strategic planks that we will focus on in order to be successful and so that we can deliver on our promise to provide elevated experiences to our guests.\n\n1. Develop Our People\n- Cultivate employee engagement and culture\n- Create a learning organization with the right skills and capabilities\n- Built our talent pipeline\n- Enable the future of work\n\n2. Deliver a Remarkable Customer Experience\n- Put the customer at the heart of every decision\n- Create a seamless customer experience\n- Measure success in exceeding expectations\n\n3. Drive Value to Airline Partners\n- Make it easy for airlines to operate here\n- Improve financial flexibility, strength and competitiveness\n- Drive exceptional airline/client relationships\n\n4. Diversify and Grow Our Revenue Streams\n- Maximize existing revenue streams\n- Seek new revenue opportunities \n\nOur Values\nAt YYC, we are committed to a customer-focused environment, aiming to create a positive experience for our guests and partners; we are creative, ensuring that our approach is proactive and innovative; collaborative, welcoming all ideas at the table; we are accountable, taking ownership for our actions; and passionate, bringing our dedication and energy to all of our work.