Our history is rooted in innovation management, digital marketing and growth hacking where we learned in hundreds of client projects what works - and more importantly what does not work.
Key challenges we were facing was that startups and corporate innovation teams were only playing innovation theater - business model ideas were almost always never validated and tested with real customers.
In 2017, we started developing a platform to automate customer development and business model validation.
In 2019, we upgraded our platform for B2B lead generation and sales automation.