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Cheryl Hung Email
VP Research . Dig Insights
Toronto, ON
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Dig Insights was founded in 2010 by a small group of senior market researchers. The founding partners bring more than 50 years of collective research experience, having worked on both sides of the research business: supplier (ABM, Maritz and BrandSpark) and client (Canadian Tire, Kraft, CIBC, Ford and Cara Operations). We have consulted for many of the world's leading companies, including P&G, Colgate-Palmolive, Nestle, Mars, Kraft, Molson, Schering-Plough and Maple Leaf. Our founding belief is that a lot of quantitative market research asks obvious questions, using methodologies that fail to leverage the potential of new technology. This starts a chain reaction, delivering superficial answersthat lead to uninspired business decisionsthat deliver weak in-market results. We believe that quantitative market research should: 1) Inspire bold new thinking 2) Accurately predict choices, not just compare ideas against normative databases 3) Leverage the potential of new technology, embracing new opportunities for insightDig Insights Address
372 Bay StreetToronto, ON
CAN