Breastfeeding isn’t easy. You may be feeling lonely, you might be in pain, you may be experiencing a lot of frustrations while struggling to breastfeed. However, you are not alone. We’re here to help and guide you every step of the way as you discover YOUR way to successfully breastfeed. LatchAid is a pioneering app using interactive 3D animations to help women learn how to breastfeed. The app includes virtual breastfeeding support groups to connect mothers to a close-knit peer-to-peer support network, and an AI-powered virtual supporter to provide users with personalised expertise about infant nutrition, baby feeding positions, lactation, and more, 24/7, anywhere in the world. At LatchAid, we are passionate about using smart technology to support women during their breastfeeding and early motherhood journey. We're pleased to announce that our Founder, Dr. Chen Mao Davies has won the prestigious Women in Innovation Award 2020/2021, being recognised for her work in supporting women through their breastfeeding journey.