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Charles Wiggins Email
VP, Technology . The American Marketing Association
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In 1953, Neil Borden transformed the business world when he articulated the strategy of “Marketing Mix” in his AMA presidential address. Borden was just one of many AMA leaders who were not satisfied with existing best practices. These thought leaders sought answers for the future that would propel business growth and elevate the role of marketing.The American Marketing Association Address
130 E. Randolph StChicago, IL
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