Boloco is a fast-casual restaurant concept with a 10-year history. CEO John Pepper and partners Adam Liebman, Jason Hutchinson and Gregg Harris founded the company in 1997 as "The Wrap." In October 2005, the team changed the name of its restaurants to Boloco, adding the tag "Inspired Burritos" to better reflect its focus on burritos that are more than Mexican in origin. Boloco also serves fresh-made smoothies.