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Catherine Malo Email
SVP Cross-Media Business Development and Marketing . Numeris
Toronto, ON
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Numeris (formerly BBM Canada, Sondages BBM in Québec), is a not for profit, member-owned tripartite industry organization, which has been operating since 1944. \n\nWe provide broadcast measurement and consumer behaviour data, as well as industry-leading intelligence to broadcasters, advertisers and agencies. Our sophisticated data tracking and measurement technologies and services gather relevant information on audience behaviours during and after broadcasts, giving our members business critical insights into the impacts of broadcast content and consumer behaviours. By providing important audience and consumer behaviour information and intelligence, we enable broadcasters and advertisers to deliver high quality and relevant programming that meets the clearly defined needs and wants of Canadians.\n\nOur services include national and regional TV/Radio meter panels employing Portable People Meter (PPM) technology, diary surveys for our 100+ radio and television markets, and a variety of syndicated and custom research studies. This information is used by:\n\n- TV and Radio stations to help them understand who their audiences are;\n- Advertisers that want to reach people who might be interested in their products;\n- Advertising agencies, and;\n- Other broadcast-related organizations.Numeris Address
1500 Don Mills Road, 3rd FloorToronto, ON
CAN