MedDirect is a specialty finance company focused on the healthcare space. Since inception, MedDirect has been healthcare-centric, both in product design and market orientation. MedDirect's mission is to become the leading healthcare-focused specialty finance company by bringing creative credit solutions to various constituents within the healthcare system. MedDirect was founded in 2000 to provide financing for elective procedures to physicians, dentists, orthodontists and other healthcare providers. Based on the Company's experience in financing of elective procedures, MedDirect's founders recognized a significant and growing need for methods to bring credit and financing solutions to healthcare providers and to traditional health plan subscribers as well as high-deductible health plan holders (HSA & HRA) and traditional health plan subscribers.