Identifying key communities of interest, reaching out and listening to them, and thoroughly covering their news and information, celebrations, and issues. Identifying high potential market segments and direct strategies to those niches that expand our customer base. Maximizing current resources and identifying critical new resources and new technologies to aggressively add value to our information and distribution network. Establishing, communicating and committing to high standards of performance with emphasis on valuing employees, teamwork, diversity, customer satisfaction, and innovation. Providing a fair return to our stakeholders. Read more here: http://www.idahostatesman.com/about-us/#navlink=footer#storylink=cpy