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Candelaria Alcat Email
Director, Insights . Shapiro and Raj
Chicago, IL
Locationc***************@shapiroraj.com
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Founded in 1955 by Leo J. Shapiro, Shapiro+Raj started as a market research firm grounded in principles of social science and behaviorism developed at the University of Chicago, where Leo received his Ph.D. in Sociology. In that same spirit of innovation, CEO Zain Raj has reimagined the organization as one that helps marketers integrate data and deliver insights and big ideas by pairing behavioral dimensions of market research with the latest in analytical capabilities. A recognized leader in the marketing and strategy space, Zain posits that brands can drive business impact by creating Brand Rituals – deep, abiding relationships that customers build with brands — making them an integral part of their lives. This is the basis of his best-selling Amazon book, Brand Rituals: How Successful Brands Bond with Customers for Life.Shapiro and Raj Address
425 South Financial PlaceChicago, IL
United States