GiftAMeal is a mobile application that helps provide a meal to someone in need each time a user takes a photo at a participating restaurant. Users can then share their experience on social media to help provide a second (and even third) meal. GiftAMeal partner restaurants are not only differentiated as socially conscious, but also acquire new customers, increase loyalty, and gain a positive social media presence. A case study of 7 months of payment data showed that GiftAMeal users (compared to standard guests) spent 24% more per check, returned 45% more frequently, and tipped staff 14% more.