Advertising. Fuhgitaboudit. These Wyse guys know all about advertising. 50-year-old Wyse Advertising has created some memorable slogans in its time, including "Ask Sherwin-Williams" and "With a name like Smucker's, it has to be good." In addition to creative services, the agency offers Web development and interactive marketing, direct marketing, research, and media planning services (PinnAcle Media). It boasts such clients as Kelly Services and TRW. Chairman and CEO Marc Wyse and his wife Lois started the agency in 1951 with an advertising shopping column in "The Cleveland Plain Dealer." Though now divorced, Lois Wyse remains a partner in the firm.