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Brian Hayner Email
Store Manager . Allstate Home Leisure
Livonia, MI
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Current Roles
Employees:
40Revenue:
$7.3MAbout
In 1992, Gary Jordan decided to make a risky career move. He left his job at GM and opened a 3000-square-foot store in Redford, Michigan. The wares: billiard tables and accessories. And Allstate Home Leisure was born. Gary’s son-in-law Roy Farmer, now CEO at Allstate Home Leisure, says that Gary “started with a very, very small amount of money – probably $2,000 or so.†Luckily, from the first day Gary opened the doors, people were coming into the store to look at the game room accessories. Marketing and promotion – without the digital networks. If you can wrap your mind around it, imagine how marketing worked in 1992. There was no LinkedIn, Facebook/Twitter/Pinterest, and certainly no personalized advertising on your favorite (sponsored) websites. Gary and a few of his colleagues would go out to bars around town. He would approach people playing billiards and darts and let them know where they could get high quality, at-home equipment to improve their games. He would let people know where Allstate was located, stay to chat, and be on his way. Allstate saw a good amount of business from those one-on-one, in-person interactions – and also from the word of mouth that ensued. Customer demands help shape small businesses. Gary had more business than expected in the first few years after opening Allstate – and so he called in reinforcements. Roy and his wife, Shawna, joined the team in 1994. Allstate has grown to include five locations across Michigan – and even an e-commerce site. The company participates in the regional Small Business Saturday event. And in the meantime? Roy and the family continue to deal in relationships rather than numbers. And in a business that’s all about relaxing with family and friends around the fireplace or shooting some pool to unwind, that’s exactly what makes people come back.Allstate Home Leisure Address
30650 Plymouth RdLivonia, MI