About Varsity Varsity is the source for all things related to cheerleading and dance team. With a rich heritage and traditions dating back to 1948, Varsity is an innovative global leader comprised of the leading spirit industry brands and organizations including its educational camps, clinics, competitions and uniforms to teams around the world. Since 1988, Varsity has led the way in cheer safety, as a supporter of AACCA (www.aacca.org), and as a camp leader training more than 325,000 cheerleaders a year in cheerleading fundamentals with an emphasis on safety. Web-based VarsityTV features hundreds of cheerleading and dance team videos and has become a favorite cheer destination for cheerleaders and coaches alike. Varsity is based in Memphis, Tenn. and employs more than 3,000 employees nationwide.