Originally, the founders, brothers Adolph Rhomberg and Arthur Rhomberg, Sr., were carpenters, both involved in the industry during the days when forms for each concrete foundation or wall was individually built on-site from timbers and boards. Each brother was an independent contractor with his own company. In 1953, the brothers saw the introduction of the then-new Simplex Forms, one of the first reusable concrete forms. Ever the innovators, the Rhombergs saw a "new way" for forming and put them to use. In 1955 this "Nu Way" became the company name as they joined forces to form Nu Way Concrete Forms, Inc., in south St. Louis County. Although Nu Way originally manufactured forms, the business soon turned primarily to the sales of concrete forms and accessories, as well as consulting.