In 1981, a young New Jersey couple set out traveling up and down the coast. They road-tripped from boardwalk to boardwalk stopping at each shop to sell "expressions" that would be heat transferred onto that season batch of souvenir apparel. Over the years, millions of vacationers from all over the world have taken home t-shirts featuring one of F&M's expressions. Each season brings a new collection of designs featuring themes of current trends, colors, and new artwork. While trends like neon come , go, and comeback over 34 years, one thing has remained the same, our business is built on relationships.