We believe our increasingly automated and mechanized world requires fundamentally new ways of producing motion with electricity. Where others want better magnets or copper inside their motor, we are delivering – and are uniquely qualified to deliver – a motor better suited to this emerging world, with more torque, less weight, better cooling, less gearing, and less maintenance than conventional approaches. C-Motive's motors run on the principle of electrostatic forces, also known as "static cling," and stands to change the machines that shape and run our lives. Our motors produce torque by the same principle of rubbing a balloon on a head of hair. And just like hair doesn't heat up with the balloon, our motors produce torque with nearly zero loss, versus using copper coils wound around steel with rare earth permanent magnets.