In 2004, after 20 years of building a legacy in sports, lifestyle and entertainment public relations, Taylor introduced a bold new vision that aligned the company exclusively with a select roster of category leading consumer brands. That vision helped drive the transformation of Taylor from a tactical publicity shop to a brand counselor and public relations partner for Allstate, Capital One, Diageo, Nestle-Purina, Nike, NASCAR, and Procter & Gamble, among others.