NYC & Company is the tourism marketing organization for the City of New York, dedicated to maximizing the travel and tourism industry for the entire city. The new NYC & Company has embarked on the first fully integrated campaign to promote the five boroughs worldwide, an initiative supported by more than $60 million in media assets. NYC & Company is also responsible for attracting major events to the City, and for helping its members enhance their own work by connecting them with fellow businesses and other contacts within the industry.