Food Lion is a king among grocery chains in the Southeast and Mid-Atlantic regions where it operates about 1,200 supermarkets under the Food Lion, Bloom, and Reid's banners. Nearly half of the company's stores are in the Carolinas, but it also has outlets in nine other states, including Florida, Georgia, and Pennsylvania. The Food Lion, which prides itself on extra low prices, has taken a beating from low-cost competitors, most notably Wal-Mart supercenters, and a weak economy. The company's private-label Food Lion brand products accounted for about 17% of sales in 2003. Founded in 1957 as Food Town, Food Lion is the largest US subsidiary of Delhaize America, the US division of Brussels-based grocer Delhaize.