Directors Mike and Steve Elliot start a commercial production company with William Unger. 1960s Columbia Pictures purchases a 50 percent stake in Elliot Unger Elliot (EUE), a commercial production company widely recognized as one of the country’s most accomplished photography and film entities. When Elliot Unger Elliot (EUE) becomes part of the Columbia family, it is positioned under the Screen Gems Television umbrella and branded EUE/Screen Gems. The EUE/Screen Gems division is innovative and consistently experiences growth under the management of longtime Columbia Pictures executive, George Cooney