A. Eicoff & Company targets consumers where they live -- on their couches. The direct response ad firm develops television commercials and infomercials touting products from clients such as Allstate, IBM, Novartis, and Sears. In addition, it offers trade support advertising in which the manufacturer and retailer share in-store marketing in a partnership designed to build brand awareness and retailer support. The company was founded in 1965 by Alvin Eicoff and is now a division of Ogilvy & Mather (which is part of advertising conglomerate WPP Group).