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Barry Kalpinski Email
Creative Director . Hiebing
Madison, WI
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Current Roles
Employees:
174Revenue:
$47.9MAbout
Our disciplined marketing planning methodology helps the marketing manager develop a measurable strategic marketing plan. Quantitative and qualitative target market insights developed in the business review form the foundation. From there, one interlocking step leads to the next as the marketer develops sales, target market, marketing objectives, strategies (positioning and marketing), communication goals, integrated tactics, and paybacks, calendars and budgets. Each step of the plan uses the target market information developed in the business review to help shape the plan. And each step has a built-in evaluation.Hiebing Address
315 Wisconsin AveMadison, WI
United States