We love what we do, designing, building and riding our bikes, and we want everyone else to love cycling too! That's why we offer excellent quality bikes for arguably the best value in the market. Since 1897 Ribble has been designing and expertly hand-assembling bikes in England, Lancashire. We sell directly to the end consumer, without the industry-standard middle-men of distributors and independent bike shops. Our award-winning, world-class bikes can be customised to your exact specifications with our BikeBuilder tool; or you can choose from one of our pre-specified models where we've chosen the best blend of components. Bikes for each and every discerning cyclist - from future champions, to daily commuters, hardy hobbyists to dedicated seasoned competitors. Come see us! Our full range of bikes is available for viewing at our showrooms at our HQ in Preston or our new flagship store in The Mailbox in Birmingham.