Sproxil, Inc., a privately backed organization, provides world-class brand protection for emerging markets through software and services that work anywhere there are mobile phones. Simple, easy to use and with no consumer capital investment, Sproxil offers a comprehensive anti-counterfeiting strategy for cash-based societies. Delivering automatic protection, simple labels and robust back-end analytics with its Mobile Product AuthenticationTM (MPAT) solution, Sproxil enables consumers to text message an item-unique code for a rapid response that confirms a brand\'s genuineness. Our solution also helps companies connect directly to their consumers through customized text message responses - such as disease management tips - and ads that specifically target those demographics with known buying behaviors. Learn more at www.sproxil.com.