The world spends trillions treating the outcomes of obesity, largely considering weight loss an aesthetic goal. From pills to surgery, our healthcare systems are buckling under the pressure of managing obesity-related conditions, while systemically underfunding weight loss treatments - the only true way stop these diseases from ruining lives. We built Habitual to change this. We harness innovations in digital therapeutics combined with rigorously validated weight loss tactics to deliver scalable, personalised, and effective treatment for obesity-related health conditions.