Jewelers of America (JA) is the national association for the retail jeweler. JA is both a center of knowledge for the jeweler and an advocate for professionalism and high social, ethical, and environmental standards in the jewelry trade. The JA mission is to assist all members in improving their business skills and profitability. JA will provide access to meaningful educational programs and services, leadership in public and industry affairs, and encourage members with common interests to act in their and the industry\'s best interests.