Datarista is a PaaS service for the $11 Billion Sales and Marketing Data industry. \r\n\r\nThe Data Industry is restrained by legacy technology and has yet to shift to a world connected to multiple CRM and Marketing Automation platforms that serve as the primary endpoints for their data. Building these platform connections one at a time requires significant time and money, while a majority of the infrastructure can be shared across vendors and clouds. Datarista is building a single platform to connect to CRM, Marketing Automation and more, allowing for matching to the data within these platforms, updates to the data and prospecting.