The idea was pretty simple.
Let's make a drink. Let's build a company That's about fun. About us. About you. About that feeling you get when you start a dance party at the bar because youre really feeling yourself and the Chainsmokers come on and you just cant stop your hips from moving even if you wanted to.
Let's build a company whose heart is about owning your fun. About always feeling worth celebrating, and always feeling welcome. About the joy that comes from going out for you, on your terms.
Itll be our company. Itll be our drink. Itll be pink.
Because we like pink.
Itll be kind, and happy, and confident. Itll be fun.
And itll be made by chicks.