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Alexander Masel Email
VP, Strategy . Civic Entertainment
New York, NY
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Current Roles
Employees:
179Revenue:
$49.2MAbout
We’re CIVIC, a Seacrest Global company. \n\nSince 1999, we’ve led the way in cultural marketing, providing integrated solutions to top-tier brands including Ford, HBO, Verizon, Airbnb, Snap, A&E, Facebook, CNN, NFL and NBC, among many others. We’re known for big ideas -- creating long-term brand platforms designed to impact culture, address the biggest societal issues, build loyalty, stimulate work of mouth and generate client revenue. In 2012, the Seacrest Global Group took notice of us and acquired a majority stake in CIVIC with the vision of continuing to build this world-class marketing services agency that creates unique engagements among media, entertainment, technology, sports and consumer brands.\n\nOur broad suite of integrated marketing services includes:\n▪ Brand Strategy\n▪ Consumer Insights & Cultural Trends\n▪ Concept and Creative Development\n▪ Live Event Creation and Production\n▪ Partnership Identification, Evaluation, Negotiation and Management\n▪ Content Development and Execution\n▪ Proprietary Brand Experiences and Activation\n▪ Pro-Social Campaigns\n▪ PR/Media Relations\n▪ Social and Mobile Marketing\n\nOur family consists of 100+ creative thought-leaders working across multiple disciplines in NYC and LA. We know entertainment and sports as well as we know politics and education. We’re captains of our college crew teams, former speechwriters for governors, sneaker collectors and artists. Conveners of thought, we love the IG candy we create for our clients as much as a deep dive into issues of community building and social justice. We’re experts not just in what’s hip and now. We love what’s meaningful and good.\n\nWe’re CIVIC by name, and civic by nature.Civic Entertainment Address
436 Lafayette StNew York, NY
United States