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Alejandro Velez Email
Co-Founder / Co-CEO . Back to the Roots
Oakland, CA
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Current Roles
Employees:
65Revenue:
$14.2MAbout
Back to the Roots is an Oakland, California based company founded in 2009 by two UC Berkeley seniors who gave up corporate jobs to become urban mushroom farmers. Our first product was a mushroom kit that allowed anyone to grow fresh mushrooms right out of a little brown box in just ten days. Today, we offer a variety "ready-to-grow" and "ready-to-eat" products which are sold in thousands of locations including Whole Foods, Costco, Nordstrom, The Home Depot, Target, World Market, Petco, Loblaw, Wegman's, Fresh Market, Safeway, Kroger, Urban Outfitters, Sam's Club, Crate & Barrel and many other fine retail locations nationwide. Back to the Roots was a Martha Stewart American Made Awards winner and named as one of Forbes 25 Most Innovative Consumer Brands in 2013.Back to the Roots Address
100 WebsterOakland, CA
United States