Founded in 1948, the United States Bartenders’ GuildÂ®ï¸ is a non-profit professional society of bartenders and other hospitality professionals uniting the hospitality community to advance professional bartending. The USBG envisions every US bartender achieving greater personal and professional success by connecting to diverse local and national hospitality communities. Through its network of over 40 communities nationwide, the USBG connects members with peer-to-peer learning, expert instruction, community service projects, and skills-based competition.