Companies with complex products and services shouldn\'t have to choose between image and substance. In other words, the image a company portrays in its marketing materials must work together with the substance of its messages. When the two elements are in balance, they form the strongest brand for a technology client - undisputed thought leadership in its field. PJA believes that all effective marketing programs flow from and can be tracked back to the business plan, and that unless you deliver valuable information that engages and educates people, you\'re probably wasting their time.