true[X] Revenue and Competitors



Total Funding



Estimated Revenue & Valuation

  • true[X]'s estimated annual revenue is currently $5.1M per year.(i)
  • true[X] received $6.0M in venture funding in May 2014.
  • true[X]'s estimated revenue per employee is $121,600
  • true[X]'s total funding is $49.9M.

Employee Data

  • true[X] has 42 Employees.(i)
  • true[X] grew their employee count by -16% last year.
Competitor NameRevenueNumber of EmployeesEmployee GrowthTotal FundingValuation
Add Company

true[X] delivers effective advertising for on-demand, interactive media. We believe that ads should be enabling rather than interruptive, and have built the definitive engagement advertising system around our core product of true[ATTENTION], which delivers on the promise of zero waste advertising. true[X] provides the best advertising experience for consumers, the best monetization for premium publishers and the best return for brand advertisers. Put simply, we have created the commercial break for interactive media. Originally founded in 2007, true[X] pioneered the engagement-based ad model, and is headquartered in Los Angeles and New York, with offices in Chicago, Atlanta, and Detroit. For more information, visit,, Google+, or follow us on Twitter @truex



Total Funding


Number of Employees


Revenue (est)


Employee Growth %





true[X] News

2022-04-20 - Chief Keef x True Religion Collection

Designing clothes is becoming a real passion of mine and the bold colors and fun prints of this collection truly reflect my personality.”.

2022-04-20 - Where to buy Chief Keef X True Religion collection? Release date and more details about the fun collab

The Chief Keef x True Religion apparel lineup is all set to hit the stores on May 5. The complete range will be available for purchase via...

2022-04-17 - 10 Years After Making 'True Religion Fein,' Chief Keef Talks Designing a Collection for the Denim Brand

Ahead of the Chief Keef x True Religion launch, we spoke with Chief Keef for an exclusive interview about what this collab means to him,...

2018-11-20 - Piano teams up with True[x] to combine advertising and paywalls

Nearly every online publisher has launched or announced a paywall — but of course, even the ones that are successful won’t convince every reader, or even the majority of readers, to sign up. Now Piano and True[x] say they’ve found a more effective way to monetize the rest of the audience, withou ...

2014-12-17 - 21st Century Fox Acquires Ad Company True[x]

21st Century Fox has agreed to acquire interactive ad company True[x] Media. The Wall Street Journal broke the news this morning and reported that the acquisition price was $200 million, although the financial terms were not officially disclosed. Founded in 2007 as SocialVibe, True[x] raised a ...

Company NameRevenueNumber of EmployeesEmployee GrowthTotal Funding

true[X] Funding

DateAmountRoundLead InvestorsReference